畢業(yè)論文英文摘要

　　畢業(yè)論文英文摘要怎么寫?有什么技巧嗎?看看下面吧

　　畢業(yè)論文英文摘要[1]

　　ABSTRACT

　　Weibo is one of the most important social media tools nowadays, thepopularization of Weibo brings a new kind of network marketing - Weibomarketing. Enterprises use Weibo' platform can carry out a series ofmarketing activities, in order to raise visibility and expand brand impact.

　　Weibo marketing has gradually become one of the indispensablemarketing channels of many companies.

　　However, as a new kind ofnetwork marketing, Weibo marketing has some significant differencefrom traditional marketing.

　　In addition, the influence factors of Weibomarketing effectiveness has not been precisely defined, and marketingeffectiveness is difficult to scientific assessment.

　　Therefore, the majorityof firms develop the Weibo marketing are blind, and Weibo marketing isstill at the exploratory stage.

　　How much benefit Weibo marketing canbring for enterprises, which is the enterprise most concern.

　　However, thescientific studies about the influence factors and evaluation of Weibomarketing effect are in a state of scarcity.

　　This paper takes the hotel's Weibo as the research object, and deeplystudies the influence factors and evaluation of the Weibo marketingeffect:

　　On the basis of summarizing those existing research on Weibomarketing, it is assumed that the decision-makers from different hotelshold tiie same degree of attention on Weibo marketing.

　　Then, this paperexplores the influence factors of hotels' Weibo marketing effect from theWeibo users' perspective, analyzes the Weibo users' behavior guided byAISAS mode , tiirough the questionnaire survey to build the hotel Weibomarketing effect model with statistical software such as Excel and SPSS19.

　　0.On this basis, this paper puts forward tiie Weibo marketing effectevaluation index hypothetical model, and then use AHP to build acomplete evaluation system , this system takes the hotels' Weibomarketing comprehensive effect as the goal layer, influence effect,communication effect and transformation effect as the criterion layer,takes Weibo influence, brand influence , interaction effect, fans value,actual trading volume and customer satisfaction as the sub-criterion layer,and takes 14 indexes such as Weibo influence index, brand hot degreesand brand search as the index layer.

　　Finally, this evaluation index system is applied to Ningbo HowardJohnson Plaza Hotel and Ningbo Riviera Hotel.

　　Through the observationand data collection of the hotels' Weibo, measure the hotel Weibomarketing effect index with the comprehensive index method.

　　The resultsshow that these two hotels have little effect about Weibo marketing:

　　1.Both hotels did not make full use of Weibo to launch various marketingactivities, Weibo marketing is still at a low level, and Weibo marketingdid not make the hotel brand awareness has obvious improvement;

　　2.Those hotels are not ideal about the number of transmission, commentand praise by Weibo users.

　　Among their fans, the ratio of certified fans islow, while the ratio of active fans proportion is relatively substantial, andfew interactive activities are organized.

　　So, how to attract a large numberof fans, and enhance the fans value is an urgent problem;

　　3.The actualtrading volume is not optimistic.

　　Although there is a higher satisfaction,customers release very few consumption experiences by Weibo during theinvestigation period.

　　To some extent, both hotels reflect the problemsexisting in the hotel industry to carry out the Weibo marketing, thus, fortheir marketing situation, this article also brings up some suggestions andcountermeasures: 1.

　　Accurate positioning, step by step;2.

　　Grasp thefrequency and the best time on releasing information; 3.

　　Showpersonalized content;

　　4.Online and offline marketing activities arecombined together; 5.

　　Increase effective fans, pay attention to interactwith fans.

　　KEYWORDS: Weibo marketing; Influencing factors; Effect evaluation;Indicator system

　　畢業(yè)論文英文摘要[2]

　　Abstract

　　As the information technology develops and the social network platform prospers,moreand more information are spreading and shared through the Internet.

　　According to the uniqueadvantage that social network platform owns, many marketers also see the business andpotential market there.

　　They are also considering spreading the marketing information throughthis platform in a more efficient way.

　　The research aims at find out those factors that influence people's online sharing behaviorabout marketing Information on social network sites.

　　In the literature review, there are studiesanalyzing people's online shopping behavior, or online knowledge sharing behavior.

　　But thereare few analyzing online marketing information sharing behavior.

　　This study uses theoriesfrom sociology, ethology, economics and psychology to study the influential factors of onlinesharing behavior.

　　It's based on the three main variances: Expected Reward from sociology andethology, Cost from economics, and Trust from the psychology but always mentioned underthe internet condition.

　　These three variances were divided into more dimensions and differentcharacters of the marketing information were matched to them.

　　We used factor analysis andregression analysis to find out which factors have more influence.

　　The data was collectedthrough Sina Weibo platform and sample was based on marketing information of rewardingrepost.

　　It turns out that Trust has the most obvious influence on the online sharing behavior,including dimensions of trust in information source, trust in information content andinstitutional mechanisms (Seal Programs)。 Influence of Cost ranks second,both of the twodimensions are contributive.

　　Expected Reward has the least influence.

　　In the end, the thesisprovide marketing suggestions and solutions according to the key factors in a marketinginformation and the study's result.

　　The conclusion could be applied not only for commercialusage but also for commonweal, education or public opinion spreading.

　　It also supports SNSplatforms other than Sina Weibo.

　　All these lead to the conclusion that this study is meaningfulin practise.

　　Keywords: information sharing; online behavior; information spreading; exchangetheory; trust; rewarding reposts

　　畢業(yè)論文英文摘要怎么寫?[3]

　　1. 什么是英文摘要?

　　ABSTRACT，是用最為濃縮的語言將你論文的核心內(nèi)容表述出來。刪去屬于文藝青年的文縐縐的形容詞!刪去屬于二缺青年的“機器譯文”!只留下普通、平實的內(nèi)容。

　　2. 怎樣寫英文摘要?

　　可以按照論文的邏輯結(jié)構(gòu)撰寫摘要，如概述、目的、方法、結(jié)果、結(jié)論、展望的順序。

　　概述(30詞左右)：用最簡潔的語言概括論文內(nèi)容。例如：This paper is…或 This study focuses on…

　　目的(30詞左右)：用To…就可以了，沒有必要使用 in order to 或者 for the purpose of 等較長的表述。

　　方法(50詞左右)：盡可能具體地說明操作的步驟，其中注意時態(tài)的使用。常用的詞匯有：test,study, investigate, examine, analyze, measure, application 等。

　　結(jié)果(50詞左右)：直入主題地擺出結(jié)果，如 This paper shows… 或 The results are…

　　結(jié)論(60詞左右)：刪去類似于“The result of the study showedthat…” 的贅語，逐條羅列出結(jié)論。

　　展望(20詞左右)：指出研究對未來的意義，如 This paper is of greatsignificance in… 或指出不足。

　　3. 英文摘要有多長?

　　一般情況下用一段的篇幅完成英文摘要，特殊情況可以分成兩到三段，但最好不要超過三段。長度一般為200字到300字之間。

　　4. 英文摘要用什么語態(tài)?

　　規(guī)范的學術(shù)文章通常采用被動語態(tài)，突出信息。但由于主動語態(tài)的表述更為清楚，現(xiàn)在有些地方也要求采用主動語態(tài)。

　　5. 英文摘要用什么人稱?

　　最好不要出現(xiàn)I，we等第一人稱代詞，而是使用第三人稱，如the author等。

　　6. 英文摘要用什么時態(tài)?

　　摘要的時態(tài)以一般現(xiàn)在時為主，表示一種存在于自然界的客觀規(guī)律。在特殊的情況下可以使用一般過去時或現(xiàn)在完成時，用來表明一定范圍內(nèi)的結(jié)論或是某一過程的延續(xù)性。描述具體的動作時通常用一般過去時，總結(jié)主要的結(jié)果時通常用一般現(xiàn)在時。

　　注意：用paper 做主語來描述論文概況時后面常用一般現(xiàn)在時：This paper aimsto focus on… 而采用study 來描述相同的內(nèi)容時則常用一般過去時：This study investigated…

　　7. 一定不要出現(xiàn)什么?

　　不常見的術(shù)語，插圖，表格，數(shù)學公式，化學方程式，中文標點，過多的形容詞，無關(guān)的背景資料，自我評價等。

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