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明星代言問(wèn)題英語(yǔ)四級(jí)作文
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明星代言問(wèn)題英語(yǔ)四級(jí)作文 1
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
明星代言問(wèn)題英語(yǔ)四級(jí)作文 2
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trendthat we cannot fail to notice.
目前，如果沒(méi)有看到名人代言人促銷產(chǎn)品或在電視，網(wǎng)絡(luò)或其他媒體上看到參加社會(huì)活動(dòng)，我們幾乎一天都無(wú)法生存。這是一個(gè)我們不得不注意到的強(qiáng)烈的`流行趨勢(shì)。
There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool ofsome companies,even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some starssendorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To nameonly one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
毫無(wú)疑問(wèn)，名人代言人能增強(qiáng)產(chǎn)品的銷售量。然而，一大堆名人代言已成為一些公司的營(yíng)銷手段了，甚至公司生產(chǎn)和銷售假冒偽劣產(chǎn)品。這種行為對(duì)消費(fèi)者和整個(gè)社會(huì)產(chǎn)生了負(fù)面影響，是應(yīng)該受到嚴(yán)厲的批評(píng)和處罰的。當(dāng)然，眾所周知，任何事物都有好和壞兩方面。一些明星代言一些社會(huì)活動(dòng)和公共活動(dòng)來(lái)提高社會(huì)知名度。在這種情況下，他們對(duì)廣大市民起了積極作用。僅舉一例：濮存昕，一個(gè)家喻戶曉的人物，作為中國(guó)艾滋病基金會(huì)的明星代言人，有助于中國(guó)艾滋病防治事業(yè)。
明星代言問(wèn)題英語(yǔ)四級(jí)作文 3
Celebrities as the products’ the contemporary society, it isvery common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.
明星作為產(chǎn)品的代言人。在當(dāng)代社會(huì)，明星或者那些所謂的超級(jí)巨星為各種各樣的產(chǎn)品發(fā)言或者成為它們的代言人是很常見(jiàn)的。在互聯(lián)網(wǎng)、電視、報(bào)紙、雜志、甚至一些建筑物的墻壁上隨處可見(jiàn)明星廣告。
There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even forfake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the highincome of advertising does not deserve their labor, which widens the gap between the poor and the rich.
然而，明星和消費(fèi)者也存在一些問(wèn)題。首先，在代言之前，明星可能對(duì)產(chǎn)品一無(wú)所知。因此，消費(fèi)者可能會(huì)被誤導(dǎo)。更糟糕的是，為了錢，有些明星為質(zhì)量較低的`產(chǎn)品,甚至對(duì)假冒偽劣商品做廣告。以三鹿為例子,明星的公眾形象是變質(zhì)了的。最后但并非最不重要的,高收入的廣告與他們的勞動(dòng)力的價(jià)值并不相符,反而擴(kuò)大了貧富差距。
From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.
從我的觀點(diǎn)來(lái)看,現(xiàn)在已經(jīng)是讓人們采取措施來(lái)消除過(guò)失的緊急時(shí)刻了。第一，應(yīng)該制定法律來(lái)規(guī)范明星廣告。第二，明星應(yīng)該誠(chéng)實(shí)面對(duì)公眾。只有這樣才可以讓明星被他們的粉絲所信任，并且使觀眾獲益。
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